PROJECT Breakdown

Client Onboarding Accelerator

How might we re-imagine the Sun Life onboarding process while finding new ways of working within the organization?

PROJECT Breakdown

Optional Critical Illness Insurance

How might we improve the way users learn about and purchase critical illness insurance through their benefits provider?

UI EXAMPLE

Ella Asks

Experimentation with using Ella to ask clients questions in order to better target users with personalized insights.

UI EXAMPLE

Optional Life Insurance

Experimentation with a conversational UI, helping clients purchase life insurance with our virtual assistant, Ella.

PROJECT Breakdown

Life moment: Starting a Family

How might we design a MVP experience that re-imagines our insurance journey for new parents?